SABC Education

Internal Communiqué

24 November 2014

Masters Media Africa / Raise Your Hand Win Silver and Gold at Promax.

Masters Media Africa, commissioned by SABC Education to develop and implement the Raise Your Hand campaign won two PROMAX awards on Friday night.

SILVER award for the Best Integrated Marketing Campaign; a most prestigious category and the GOLD award for the Best use of Social Media.

Promax/BDA Africa 2014 focused on new ways of getting messages out into the ever-broadening and fragmenting world. Promax brings together creative minds in marketing, promo producing and advertising from all over the world. The awards are highly regarded worldwide and recognize creative talent required to assist broadcasters to attract and retain viewers.

 

Danie Swart, Head of SABC Education explains that “Raise Your Hand is an on-going initiative that informs, motivates and encourages the public to get involved in improving our country’s educational outlook. In achieving this we can galvanise corporate South Africa to play their part through the funding of projects and the support of local private projects. The campaign asks that we all consider and value education”.

Roger Smythe, Masters Media Africa Johannesburg MD says “Raise Your Hand asks how we can add to, and improve resources in education. We have a responsibility to learners of all ages, and their educational institutions. We must all play our parts. It is through learning and knowledge that we will shape our future. Only we can change our world and we can only change it, when everyone understands that it takes a nation to raise a child”.

Visit www.raiseyourhand.co.za to find out how you can make a difference.